Look for Competitors

This won't make any sense when you first think about it, but you want competitors. The more competitors you have the better.

Having competitors means there is high demand for your niche and people are willing to pay.

The fact that competitors are creating and providing newer services means the problem is still present in the market.

This is the perfect opportunity for you to come in and capture an underserved part of the market.

Good Artists Copy, Great Artists Steal

Like many, I used to get discouraged at the sight of competitors.

"Ah shit. Someone's already done it" - is what I used to say at the sight of a competitor.

One day, I came across a discussion about competitors and noticed an interesting comment.

Some guy was talking about his successful entrepreneur friend would go to company informational sessions with a pen and notepad. He would write questions the audience had, but never asked any himself.

Confused, the commenter asked why he did that.

He replied saying the questions were opportunities for him to capitalize on. These were things people wanted that competitors weren't focused on.

He was able to figure out how to differentiate himself from competitors and what to focus on first to capture the market.

My perspective instantly changed.

Differentiate

Take a look at what the customers of your competitors are asking for and complaining about. Focus on those and add them to your solution.

It's the easiest way to differentiate and sell.

Lead Targetting

Look at the testimonials given and who gave them. We can instantly target leads in similar positions at similar companies. They probably have the same problem.

Another benefit of competitors.

Messaging

Read the copy on their website and how they talk about their product.

Guess what? We know how to talk about our product now. It won't be 100% the same, but it gives us a starting point.

Their FAQ

What questions are frequently asked?

Ya, we're going to take those questions and use that in our messaging.

Pricing

How much are they charging?

Do they have a free tier?

What features are available in each plan?

We can have a similar pricing structure, experiement with the available features, and make it competitive.

Guarantees

What guarantees do they offer?

Money back?

Free credits?

Can we offer an even better guarantee?