1. Niche & Offer
The "Value" Equation

The "Value" Equation

Value=Dream Outcome∗Perceived Likelihood of AchievementTime delay∗Effort & SacrificeValue = \frac{Dream\ Outcome * Perceived\ Likelihood\ of\ Achievement}{Time\ delay * Effort\ \&\ Sacrifice}

* This equation come from $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi (opens in a new tab)

Dream Outcome - What does your solution help your customer accomplish?

Perceived Likelihood of Achievement - How likely is it that customers will reach the outcome?

Time Delay - How long will it take?

Effort & Sacrifice - What does the customer need to do to achieve results?

Crafting An OfferCreating Inboxes